HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognize the critical role that our people play in achieving our goals and are seeking a passionate Member Marketing Journey Lead to bring their expertise to our vibrant and fast-paced team.
Role overview
The Member Marketing Journey Lead (MMJL) will lead the strategic plan to stitch Audience journeys together from Prospect to Member and Member to Prospect. The MMJL will be responsible influencing and driving key audience journeys, that align to the broader Marketing and HCF goals and KPIs, whilst keeping the member and audiences at the forefront.
This highly specialised MMJL role, will be a key lead role within the Audience Centre of Excellence (ACE) and more broad Marketing team, which will prepare Marketing and the broader business for true omni-channel operations and enhancing our ability to engage our audiences across multiple AdTech, MarTech and other digital platforms seamlessly. The MMJL will also be responsible for the delivery of true end-to-end journeys and segmentation and working with the ACE to determine the right audiences from prospect to member and member to prospect.
The MMJL will also lead a team of highly specialised Marketing Managers, who’s roles are to design, implement and enhance member journeys from first point of contact through to purchase and beyond, with accountability to drive insight to action and delivery of ROI and commercial viability from the investment. The MMJL will be deep in the insights and the segmentation driving a continuous strategy of test and learn, whilst working closely with the marketing teams on the careful orchestration of campaigns.
A deep understanding and background in MarTech, AdTech, data, commercial return/ROI, audience and segmentation is absolutely required, coupled with the creation of the strategic plan to drive member results is essential. The successful candidate will be skilled in cross-functional and/or agile work environments, and have a solid understanding of end-to-end journey creation, leading high performing teams, influencing key stakeholders and driving outcomes.
Culture & Benefits
Purpose-driven passion
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.